aboutCI for a family of farmers.
Familie Pschaid is one of the regular sellers at the Kaiser Josef Markt (the biggest farmers market of Europe) in Graz. Their range includes Apples (pears in Autum) and Juice, Chicken and Eggs.
During Design Monat Graz the market war redesigned by 12 designers and artists each working for 1 farmer, raising awareness for design in ordinary, daily use and showing the value of design at point of sale.

For the Family Pschaid I developed a collection of handprinted paperbags (with silk screen print), price tags, bottle labels, wrapping paper and even more.
www.redesignthemarket.com
Client: Familie Pschaid
Category: Graphic Design/ Branding
Year: 2013
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